近年来，随着互联网技术的发展，电商直播带货成为一种热门的销售模式。不少地区为了扶贫致富，也纷纷发展电子商务，通过直播带货的形式推广特色农产品。不过，扶农助农、乡村振兴是一项长期任务、系统工程，需要在时代发展的背景下不断创新，找到符合农村经济特点的扶助方式。作为一直关注乡村振兴事业的民族企业，永倍达坚持与时俱进的思路，持续助力农村经济发展。

　　以农产品赛道切入电商行业

　　2020年永倍达正式上线，与传统电商不同，平台并没有延续以往模式，而是着眼于农产品赛道，着力布局数字乡村建设。在永倍达看来，农产品市场大有可为，不仅能够让平台突破行业壁垒，而且能为乡村振兴贡献力量。

　　作为创新型电商平台的代表，永倍达首创“社交电商+新零售”运营模式，并将其运用到农产品营销当中。在深入了解农村市场的基础上，永倍达深刻感受到，产业链不畅、缺乏先进的管理理念以及销售模式单一等一系列问题是制约农村经济腾飞的关键。

　　“惠美乡村”版块，打开农场品触网大门

　　为了打开农产品线上销售渠道，永倍达在其商城中推出专属版块“惠美乡村”购物专区，让优势农产品有了触网的切入口，此举不仅帮助农民打开产品销路，也极大提升了农产品品牌影响力。永倍达将数百家入驻企业的优选农产品推荐给消费者，构建起精品农产品供应链，此举不仅减少了中间成本，提升了农产品的竞争力，而且塑造出一批优质农产品品牌，已形成良性循环体系。

　　除了开辟“惠美乡村”版块外，永倍达还提出了“一企一村”帮扶计划，对偏远落后地区开展精准帮扶工作，着力解决农产品供应链问题，打通农村到城市的销售通道。多维发力下，永倍达打造出“农户—电商平台—客户”模式，切实解决农产品销售以及农民增收问题。

　　直播成为助农新“利器”

　　目前，直播带货已经成为电商行业新的亮点，永倍达也积极将其纳入营销体系，组建专业的直播团队，打造“电商+直播+特色农产品”的全新助农方式。据了解，永倍达直播助农已经取得了令人瞩目的成绩，比如2023年11月，河北省保定市易县举办2023“我在牛岗有棵苹果树”暨电商销售助力乡村振兴苹果采摘节，活动现场永倍达进行了直播推荐，一天时间便实现牛岗苹果销售额达1019万元，近32.5万公斤。

　　未来，永倍达将持续关注扶农助农，借助先进的信息技术创新运营模式，充分发挥电商平台优势，助力乡村振兴事业。

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